Education for the Earth's future.
Client
iEarth
Year
2021
Delivery
Visual Identity & Webpage
Team
Brage Brenna Lund
Roles:
Research
Branding
Digital Experience
Implementation
iEarth promotes a student-focused and innovative learning environment for tomorrow's geoscience students to address complex societal challenges and opportunities. 🌍 The goal of iEarth is to provide tomorrow's geoscience students with an innovative and student-focused learning environment to prepare them for complex societal challenges and opportunities.
With iEarth, students will be able to gain a deeper understanding of complex topics such as energy, resources, climate, environment, and geosciences.
Task: Completely redesign their existing visual identity and design and develop their new website with an enhanced user experience.
Results: In the visual universe, organic, "always changing" elements (the subjects of their studies) are harmonized with cinematic images and videos. The identity draws inspiration from the earth's surface, geographical grids, and infographics. Colors, influenced by earth elements, are versatile across various disciplines without constraints. The concept is further refined using graphic representations of the earth's divisions and the five disciplines within geosciences - Geohazard, Resources, Energy, Environment, and Climate. The goal is to make it easy for students and lecturers to find the needed information on the website by being both inspirational and informative.