iEarth

2021

Visual Identity & Webpage

Education for the Earth's future.

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My Project Roles

Research

User flows and navigation
Competitive benchmark
User personas
Wireframes

Branding

Templates
Visual identity
Tone of voice
Brand guidelines

Digital Experience

Creative direction
Styleguides
Website design

Implementation

Webflow

Team

Brage Brenna Lund

iEarth promotes a student-focused and innovative learning environment for tomorrow's geoscience students to address complex societal challenges and opportunities. 🌍

The goal of iEarth is to provide tomorrow's geoscience students with an innovative and student-focused learning environment to prepare them for complex societal challenges and opportunities.

With iEarth, students will be able to gain a deeper understanding of complex topics such as energy, resources, climate, environment, and geosciences.

In the visual universe, organic, "always changing" things (what the studies study) are combined with cinematic images and videos. The identity was inspired by the earth's surface, geographical grids, and infographics. Colors are inspired by earth elements and can be used throughout many disciplines without restriction.

The concept was further developed using the graphic representation of the earth's divisions and the five disciplines within the geosciences - Geohazard, Resources, Energy, Environment, and Climate. It should be easy for students and lecturers to find the information they need on the website by being inspirational and informative.

+
My Project Roles

Research

User flows and navigation
Competitive benchmark
User personas
Wireframes

Branding

Templates
Visual identity
Tone of voice
Brand guidelines

Digital Experience

Creative direction
Styleguides
Website design

Implementation

Webflow

Team

Brage Brenna Lund

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