her by Viktoria Aksnes


Visual Identity & Webpage

Crafting a visual landscape for the talented Viktoria Aksnes.


Viktoria Aksnes





Stine Berg Photo by Roberto Aguilar



Concept Workshop
User flows and navigation


Market research
Visual identity

Digital Experience

Creative direction
Website design



Viktoria Aksnes is a Fashion designer working mainly on commission customizing tailored outfits. Characteristics include effortless elegance and clean lines designed with a vision of giving people confidence to be themselves through comfortable versatile fashion.

Task: Develop a visual identity for the brand Viktoria Aksnes, along with a complementary identity for her first companion line, 'her' by Viktoria Aksnes. Create a full-scale online store for the launch of her brand and first collection.

Results: The visual landscape is thoughtfully curated to reflect Viktoria's style of effortless elegance and clean lines while communicating a unique blend of Nordic and Eastern aesthetics and environmental consciousness. The deliverables encompassed touchpoints such as hangtags, wash tags, and a user-friendly Shopify website, ensuring a seamless shopping experience optimized for mobile devices.

Logo for Viktoria Aksnes
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With inspiration from Viktoria's combination of nordic aesthetics and cuts with an eastern feel, we created a minimalistic, yet elegant visual identity. The typography has subtle details where the curves of the letters are cut off and adds associations to construction, folds and cut-out pieces of fabric.

Viktorias Aksnes style of effortless elegance and clean lines
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