Völur

2021

Visual Identity & Webpage

Branding for the future of meat & poultry industry.

Client

Volur

Year

2021

Delivery

Team

Bendik Bergh

Roles:

Research

Competitive benchmark
User flows and navigation
Wireframes

Branding

Visual identity
Messaging guidelines
Brand guidelines

Digital Experience

Website design
Styleguides
Creative direction

Implementation

Webflow

Startup company Völur is developing AI technology to make meat production more sustainable.

Task: With complex data collection and a difficult market to find new investors, Völur needed a simple visual identity to communicate their ideas and solutions. Design and development of their new website.

Results: A visual system, consisting of icons, colors, typography, and collateral layout, was developed to tie together the complex strands of AI technology.

The flexible and functional design can be adapted to any format or platform, providing the team at Völur with an identity that is ever-evolving. A product and marketing website showcasing their core offerings communicated effeciently with clean layout and subtle microanimations.

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The data bits (customer data) that make Völurs' products work inspired us to create a series of animations that represent each stage of the process.

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