Birk Advokatfirma

2021

Visual Identity & Webpage

Building the new Birk Advokater brand.

Client

Birk Advokatfirma AS

Year

2021

Delivery

Team

Bendik Bergh

Roles:

Research

User flows and navigation
Wireframes

Branding

Visual identity
Messaging guidelines
Brand guidelines

Digital Experience

Website design
Creative direction

Implementation

Webflow

The Birk Law Firm specializes in property, company law, financial litigation cases, and procedures. Assisting businesses, individuals, municipalities, and other government agencies. Birk Advokatfirma is a different law firm. With a down-to-earth visual expression, individuals and companies are approached with a personal and friendly tone that differs from the rigid "top-down" attitude of many other lawyers.

Task: To create a full brand for the newly established law firm and deliver a full-size visual identity, including naming, brand strategy, logo, color palette, typography, and complementary graphics.

Result: After iterating, we settled on the name "Birk" (Advokater), derived from the name of partner lawyer 'Henrik Birkeland'. "Birk" is also a synonym for help, rescue, and protection. The identity features calm and consistent colors throughout, from business cards to office walls. Additionally, we designed and developed a website to stand out from competitors in the Bergen area—less corporate, more human.


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