Making everyone shine in the multidisciplinary 'Mad Universe'.
Client
Mad
Year
2020
Delivery
Team
Bendik Bergh Brage Brenna Lund
Roles:
Research
Strategy Workshop
Competitive benchmark
Wireframes
User flows and navigation
Branding
No items found.
Digital Experience
Website design
Styleguides
Creative direction
Implementation
Webflow
Mad is a multidisciplinary company with disciplines in architecture, urban planning, interior architecture, communication, product design and landscape architecture.
Task: Mad family, with nine daughter companies, wanted a shared digital platform where everyone could shine with their own 'personal touch' and also be recognized as a unit. The challenge was to create a solution that would fit the requirement technical constraints.
Results: A flexible and scalable website tailored to each daughter company's unique identity within the Mad universe.
