her by Viktoria Aksnes

Viktoria Aksnes is a Fashion designer working mainly on commission customizing tailored outfits. Characteristics include effortless elegance and clean lines designed with a vision of giving people confidence to be themselves through comfortable versatile fashion.

Task: Develop a visual identity for the brand Viktoria Aksnes, along with a complementary identity for her first companion line, 'her' by Viktoria Aksnes. Create a full-scale online store for the launch of her brand and first collection.

Results: The visual landscape is thoughtfully curated to reflect Viktoria's style of effortless elegance and clean lines while communicating a unique blend of Nordic and Eastern aesthetics and environmental consciousness. The deliverables encompassed touchpoints such as hangtags, wash tags, and a user-friendly Shopify website, ensuring a seamless shopping experience optimized for mobile devices.